Privacy policy

Privacy Policy

Last updated: June 16, 2026

At Liberty Shield Apparel, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how your data is collected, used, and safeguarded when you visit or make a purchase from our store (the "Services"), which is powered by Shopify.

1. Information We Collect We collect information to provide you with a curated and smooth shopping experience. The categories of personal information we collect include:

• Contact details: Name, email, shipping/billing address, and phone number.

• Payment information: Processed securely through our payment providers. We do not store full credit card or bank account numbers on our servers.

• Order & Account details: Items purchased, cart history, account credentials, and customer support communications.

• Technical data: IP address, browser type, device information, and how you interact with our website.

2. How We Use Your Information We use your personal data for the following legitimate business purposes:

• To process payments, fulfill orders, arrange shipping, and provide customer support.

• To improve our website performance, troubleshoot issues, and customize your shopping experience.

• To detect fraud, secure our Services, and protect both you and our business from malicious activity.

• To send marketing and promotional communications (only if you have explicitly opted in).

3. Sharing Your Information We only share your data with trusted third parties necessary to run our store and provide you with our Services. We share information with:

• Service Providers: Such as Shopify (which hosts our store) and shipping carriers to fulfill your orders.

• Marketing Partners: To help us provide targeted advertising based on your interests and past purchases.

• Legal Compliance Entities: When required by applicable law, subpoena, or to protect our legal rights and the safety of our users.

4. Cookies and Targeted Advertising We use cookies and similar tracking technologies to remember your cart, personalize your experience, and analyze site traffic. We may also share some online activity data with marketing partners to show you relevant ads on other platforms. You can opt out of targeted advertising by using your browser's privacy settings. If you visit our website with the Global Privacy Control (GPC) opt-out signal enabled, we will automatically treat this as a request to opt out of targeted advertising for that browser.

5. Your US State Privacy Rights Depending on your US state of residence (including California, Virginia, Colorado, Connecticut, Utah, and Texas), you have specific rights regarding your personal data:

• Right to Know/Access: Request details about the specific pieces of personal information we hold about you.

• Right to Delete: Request the deletion of your personal data from our records.

• Right to Correct: Request corrections to any inaccurate personal information.

• Right to Opt-Out: Direct us not to "sell" or "share" your personal information for targeted advertising purposes.

• Non-Discrimination: We will not discriminate against you (e.g., by charging different prices or providing a different quality of service) for exercising your privacy rights.

6. Children's Privacy Our Services are not intended for children. We do not knowingly collect personal data from children under the age of 13 (or under 16 for targeted advertising consent under CCPA). If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately to request its deletion.

7. Data Security and Retention We take reasonable, industry-standard steps to protect your information. However, no online transmission is entirely secure, and we cannot guarantee absolute perfection. We retain your personal information only for as long as necessary to fulfill your orders, manage your account, resolve disputes, or comply with legal obligations.

8. Contact Us If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance, please reach out to us at:

• Email: hvtstudiollc@gmail.com

• Address: 1001 S MAIN ST STE 600, KALISPELL, MT, 59901-1498, US